Thursday, January 28, 2010

Disney Blogger Weighs In On Billion Dollar "NextGen" Project

"" blogger Kevin Yee (click title link) ruminates on why Disney is going to spend a billion dollars to develop, produce and implement the "next generation" way to connect with this technology might work...and what the possible downsides might be.

Yee is one of the most important Disney watchers in the blogosphere. He has excellent sources throughout the Disney company (especially inside Imagineering), so his take is always illuminating. He explores the pros and cons of this technological leap.

The ubber-question that seems to underlie all the other considerations is this one:

"Will Disney use this technology primarily to pad the bottom line -- steer guests toward high-pried retail opportunities, close off under-used parts of the park and amass data about guests to manipulate them buying more Disney more of the time...or will Disney use this technology to give people a better, more personal guest experience?"

What's your take?

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