"Docent In Your Pocket"

Another New York Times article, this time addressing how museums (in this case, the San Francisco Museum of Modern Art) can attract "millennial generation multitaskers." The solution? "The event included handing out to museumgoers iPod touches loaded with a rich mix of pictures, interviews, video and graphics exploring 200 pieces in the institution’s permanent collection."

"Like almost every major art museum in the country, according to communications officers here and in other cities, the San Francisco institution is using mobile multimedia devices — iPods, iPhones, BlackBerrys and other smartphones — to tell the stories of its exhibits in new ways."

The article details how a variety of museums are re-inventing the "audio tour" by allowing guests to use hand-held devices to "go deeper" into the shows and exhibits. What's most interesting about this article is what's not stated -- that the battle to bring museums into the digital age is over, and now it's all about the best ways to integrate the analog and digital worlds.

"New Guard Steps Up" (NY Times)

The New York Times profiles a group of young, ambitious museum curators. Key quote -- "This is a generation who grew up entirely in the digital world and they are untroubled by distinctions of media."

Take-aways include:

• Young, ambitious curators create exhibits that attract young audiences, many first-time museum goers.

• These curators understand that creating exhibits is the art of story-telling.

• (from the article) "They don’t simply organize exhibitions, they also have a hand in fund-raising and public relations, catalog production and installation." They are able to see every part of exhibit creation, including raising the money and promoting it, as one piece.

• They also understand the importance of "reaching beyond the museum walls" to reach guests, connect them to the museum, and empower them to connect to each other.

Disney Blogger Weighs In On Billion Dollar "NextGen" Project

"MiceAge.com" blogger Kevin Yee (click title link) ruminates on why Disney is going to spend a billion dollars to develop, produce and implement the "next generation" way to connect with guests...how this technology might work...and what the possible downsides might be.

Yee is one of the most important Disney watchers in the blogosphere. He has excellent sources throughout the Disney company (especially inside Imagineering), so his take is always illuminating. He explores the pros and cons of this technological leap.

The ubber-question that seems to underlie all the other considerations is this one:

"Will Disney use this technology primarily to pad the bottom line -- steer guests toward high-pried retail opportunities, close off under-used parts of the park and amass data about guests to manipulate them buying more Disney more of the time...or will Disney use this technology to give people a better, more personal guest experience?"

What's your take?

When Members Contribute to (And Help Curate) Collections...

The New York Times (click title) covers the "next generation" of guest involvement in contributing to, shaping and even co-curating museum content. Several museums-to-be are soliciting content from future guests, and sharing this content on-line. The Smithsonian has something called "Smithsonian Commons," which allows visitors to "download, share and remix the museum's vast collection of public domain assets." They'll be able to use the museum as a kind of micro-Internet, creating personalized niche views of the collection by using (fully licensed) images on their web sites and Facebook pages.

The Smithsonian's new media director, Michael Edson, says that this is a mission-shift "from an authority-centric broadcast platform to one that recognizes the importance of distributive knowledge creation." (Whew!)

The most important question raised seems to be, "How do museum curators encourage participation, create interest through involvement, and give up enough control to engage people, without losing control?" Any thoughts?

Smart Phone Scavenger Hunts

Greg Snyder and Myles Nye, aka the Wise Guys, operate a whole range of site-specific “scavenger hunt” style games in the Los Angeles area. Many of these games involve challenges that incorporate the use of smart phone (iPhone or Blackberry) QR tag-reading apps such at Neo Reader or BeeTagg. Check out their site.

Final AAM Questions

These are the final questions used to start the conversation at the Emerging Digital Museum session at AAM on Sunday, May 3, 2009:

How do we define the concept of the emerging digital museum?

Can we adapt traditional museum content development techniques to meet the needs of our changing audience?

How will recent participatory, contributory and collective trends be capitalized on by museums?

How will we use web 2.0 and 3.0 to link physical spaces to virtual communities and worlds?

What trends in formal education will influence how we plan future museum experiences?

Is mobile access to information making the world more museum-like?

How will the emerging digital museum change staffing needs for museums?

Will museums in the near future become oases away from the hyper-linked world around us?